Kino Lorber Unveils Art House Digital Theatrical Experience
Kino Lorber unveils art house digital theatrical experience
with the majority of theaters shut down around the country in the middle of coronavirus concerns, Kino Lorber is launching a virtual theatrical experience called Kino Marquee to help art house theaters shuttered by the coronavirus outbreak to serve their audiences and generate revenue by seeing films digitally, beginning with Bacurau.
It was a New York Times”Critics Pick” by Manohla Dargis who called it”an exhilarating fusion of high and low,” and The New Yorker lauded the movie as”a boldly inventive political fantasy.”
The movie was set to open at New York’s Film in Lincoln Center, Brooklyn Academy of Music and Jacob Burns Film Center before the shutdowns and now audiences will have the ability to encourage those theaters by watching the movie through Kino Marquee, which will set up designated virtual screening rooms for each movie and theater which can be reserved from Fridays to Thursdays, with revenue split between the distributor and exhibitor.
The current list of theaters on board include:
- Film at Lincoln Center (New York, NY)BAM (Brooklyn, NY)
- Jacob Burns Film Center (Pleasantville, NY)
- The Small Theatre (Rochester, NY)
- Santa Barbara International Film Festival Riviera Theatre (Santa Barbara, CA)
- The Frida Cinema (Santa Ana, CA)
- Sie Film Center (Denver, CO)
- Belcourt Theater (Nashville, TN)
- Loft Cinema (Tucson, AZ)
- Austin Film Society (Austin, TX)
- Wexner Center for the Arts (Columbus, OH)
- Aperture Cinema (Winston Salem, NC)
“When theaters began to close, we at Kino Lorber turned our thoughts to how we can collaborate with our independent theater partners throughout the nation ,” Wendy Lidell, SVP of theatrical distribution at Kino Lorber, said in a statement. “We cannot release the kinds of movies we do without their support. Of course we wanted to find a way to maintain our film release but to do so in a manner which would benefit our exhibition partners. We want to help make sure these theatres will have the ability to reopen their doors following this crisis passes. The Kino Marquee program provides an opportunity for theaters to create revenue while their doors are shut.”
Kino Marquee will be hosted on the organization’s new VOD service, Kino Now, although access to the virtual screening rooms will not be accessible through said website, but rather through theaters’ promotions of the movies via the website, where viewers can buy virtual tickets and receive a link offering an admission to the internet screening rooms.
“As a company whose mantra has always been’experience cinema’ we’re keen to help our exhibition partners maintain their visibility and value in launching the whole media career of the carefully curated movies all of us care so much about,” Kino Lorber CEO Richard Lorber said in a statement. “We’re all in this together and will come through it stronger with the support of this film loving communities our theaters serve.”
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