Kino Lorber Unveils Art House Digital Theatrical Experience
Kino Lorber unveils art house digital theatrical experience
with the majority of theatres shut down around the nation in the middle of coronavirus concerns, Kino Lorber is launching a digital theatrical experience called Kino Marquee to assist art house theaters shuttered from the coronavirus outbreak to serve their audiences and generate revenue by viewing films digitally, starting with Bacurau.
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Directed by Kleber Mendonça Filho and Juliano Dornelles and starring Sônia Braga (The Jesus Rolls) and Udo Kier (Dragged Across Concrete), the film won the Jury Prize at Cannes in 2019 and went on to play Toronto and New York Film Festivals to much acclaim. It was a New York Times”Critics Pick” by Manohla Dargis who called it”an exhilarating fusion of high and low,” and The New Yorker lauded the movie as”a boldly inventive political dream.”
The movie was set to open at New York’s Film in Lincoln Center, Brooklyn Academy of Music and Jacob Burns Film Center before the shutdowns and now audiences will be able to support those theaters by viewing the movie through Kino Marquee, which will set up designated virtual screening rooms for every movie and theater which can be reserved from Fridays to Thursdays, with revenue split between the distributor and exhibitor.
The list of theatres on board include:
- Film at Lincoln Center (New York, NY)BAM (Brooklyn, NY)
- Jacob Burns Film Center (Pleasantville, NY)
- The Little Theatre (Rochester, NY)
- Santa Barbara International Film Festival Riviera Theatre (Santa Barbara, CA)
- The Frida Cinema (Santa Ana, CA)
- Sie Film Center (Denver, CO)
- Belcourt Theater (Nashville, TN)
- Loft Cinema (Tucson, AZ)
- Austin Film Society (Austin, TX)
- Wexner Center for the Arts (Columbus, OH)
- Aperture Cinema (Winston Salem, NC)
“When theaters started to close, we at Kino Lorber turned our thoughts to how we can collaborate with our independent theater partners throughout the country,” Wendy Lidell, SVP of theatrical distribution at Kino Lorber, said in a statement. “We cannot release the kinds of movies we do without their support. Obviously we wanted to find a way to maintain our film release in front of audiences, but to do so in a manner which would benefit our exhibition partners. We want to help make sure these theatres will be able to reopen their doors following this crisis passes. The Kino Marquee program offers an opportunity for theatres to generate revenue while their doors are closed.”
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Kino Marquee will be hosted on the organization’s new VOD service, Kino Now, although access to the digital screening rooms will not be available through said website, but instead through theatres’ promotions of the movies via the website, where viewers can buy virtual tickets and receive a link offering an admission to the internet screening rooms.
“As a company whose mantra has always been’experience theater’ we are eager to help our exhibition partners maintain their visibility and value in launching the entire media profession of the carefully curated movies we all care so much about,” Kino Lorber CEO Richard Lorber said in a statement. “We are all in this together and will come through it stronger with the support of this film loving communities our theatres serve.”
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