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Star Wars: The Last Jedi may be a certified box office hit in the United States, but it doesn’t hold such a strong distinction overseas. Although the film has held solidly in European markets, it failed to take hold in the key blockbuster market of China, pulling in only $28.7 million over its second place opening weekend. Here’s why The Last Jedi struggled in China…

It’s just not as popular | 0:23
The marketing fell short | 0:59
Piracy problems | 2:02
Strong local competition | 2:40

Read more here → http://www.looper.com/103999/real-reason-last-jedi-flopped-china/

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